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Research papers

How retailers can profit from scanners

This paper investigates the impact of scanner data on retailers and the uses retailers have made or can yet make of this data. Although scanners are used in many different retailer and wholesaler environments, the focus here is on the development of...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Jan Willem Bol, Thomas W. Speh
June 4, 1986
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Citation

Bol and Speh (1986a, June 04). How retailers can profit from scanners. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/how-retailers-can-profit-from-scanners